Automatically measure and predict behaviour and embed personalised actions into workflows to improve behaviour
Since March 2020 Armstrong Wolfe has supported the global COO community as the COO was tasked to manage the differing phases of the pandemic. Along this journey workforce patterns changed and have mostly settled into some version of hybrid working.
The COO community has sought to entice, encourage and support staff in coming back to the office, with mixed results. Hybrid policies have been adopted to accommodate staff’s wishes, whilst seeking to balance the demands of the business; enticements such as free lunches, breakfasts and coffee are common place; investment in the working environment with the aim to enhance staff interaction within the office and re-establish the sense of a working community have been undertaken, but whilst all this done with good intent it appears to have bottomed out staff office attendance rates below the hoped for levels of active office engagement .
Intuitively it is believed the health of the business long term will be better served by enhanced levels of direct staff interaction in the office, but the industry has struggled to articulate the benefits or the ‘why’ staff should wish to return to the office for a majority of their time.
Armstrong Wolfe has given a platform for this debate for 30 months and along this journey sought to understand how to shift from stick to carrot to enticement to imbuing a feeling in staff that they want to come back, are enthused to do so, and that this is driven by them and not from the hierarchy of the business. This is even more important when market dynamics within talent management are in favour of the employee and not the employer regarding optionality.
In this context Armstrong Wolfe was introduced to Galaxy Sciences. In attending a number of COO forums, the Galaxy Sciences team are confident they can help turn the dial through a combination of behavioural science and artificial intelligence, as the COO community continues to struggle with the legacy of the pandemic.
It is with this in mind that Gwen Wilcox (COO Armstrong Wolfe) has been working closely with Harry Toukalas (Co-CEO Galaxy) and his team on how best to support the COO community. Partnering in the interest of iCOOC’s membership, Gwen will be setting a series of calls with the COO community to allow Galaxy to outline their thoughts and where and how they can help.