Armstrong Wolfe is a 

COO advisory firm.

The COO operates at the heart of every company and collectively at the centre of the industry. They are visible, influential and the ambassadors of conduct and working together we believe can shape the industry of tomorrow.

Our mission is to bring worldwide COOs into a managed network one degree of separation from each other.

Our purpose is to empower this community by providing thought leadership, promoting cross industry dialogue, and supporting collaboration, design and execution.

Our ability to succeed relies on an interconnected offering:

International COO Community (iCOOC) - global COO corporate membership scheme

Armstrong Wolfe Partners (AWP) - advisory and project execution

COO Academy by the Armstrong Wolfe Institute

Women in the COO Community (WCOOC) and the COO Scholarship Scheme - addressing inequalities

Our corporate and social responsibilities focus on addressing inequalities, promoting sustainability, and supporting underprivileged children and early adult education.


COO Magazine

Issue #4 now available


​The COO magazine created specifically for the Chief Operating Officer communities of Global Markets, Banking and Asset Management. The COO magazine is a product crafted from within our business, supported by our Armstrong Wolfe Solutions Industry Advisors, Market Insight Partners and by our COO advocates.


If you are interested in contributing to our next edition of

The COO Magazine, please don’t hesitate to contact us at


Upcoming Virtual Webinars

  • Symposium facilitated by AFME & GFMA

    Recapitalisation of EU Businesses post COVID-19 | Climate Finance Markets and the Real Economy

    1st March, 2021


  • Regulatory Change

    four-part series

    Part 1: IBOR Transition

    2nd March, 2021


  • Technology & Innovation

    Pandemic Defines Asset Management Priorities for the Year Ahead 

    4th March, 2021

    North America

  • The COO Q1 2021 Challenge: re-energising and re-purposing staff

    Global Symposium

    9th March, 2021


* Attendance to the forums are for COO or CCO, MD level - delegation upon request only*

Global Symposium



1st March 2021

13:30 - 14:30 (GMT) 08:30 - 09:30 (EST)

Recapitalisation EU Businesses post COVID-19: 

How equity and hybrid instruments can drive recovery

Climate Finance Markets and the Real Economy:

Sizing the Market Need and Defining Market Structure to

Motivate Capital


Rick Watson, AFME

Pablo Portugal, AFME

Allison Parent, GFMA

19th - 21st April 2021

Conduct & Culture Summit



& Culture


Purpose over profit

Three days of virtual webinars for the Financial Services Global COO and CCO community

Armstrong Wolfe has created the opportunity to hear from industry and regulatory leaders, prominent academics and those at the forefront of behavioural science on how culture and conduct is shaping the Financial Services industry.

Q1 Forum Topics

Pandemic Defines COO Priorities for the Year Ahead

2021 will be a parallel run to meet short-term needs whilst taking business to a new paradigm

By Armstrong Wolfe Partners and Business Advisors


Our Mission

  • To inspire women and all underrepresented groups in financial services to have no limit to their aspirations.

  • To educate women and all underrepresented groups on business management and the COO role as a career destination.

  • To establish exclusive and confidential networking opportunities with peers.

  • To enable a cross-industry business dialogue to address common challenges.


Inspiring women in financial services


Empowering the international COO Community


  • Our membership is one degree of separation from the key decision makers

  • They are the ambassadors of conduct with ‘COO’ a trademark for ethical behaviour

  • This executive community is uniquely positioned to transform financial services

  • iCOOC’s mission is to help them meet this challenge by working better together

"Thank you so much for moderating the session and to the Sponsor's team for valuable inputs and guiding the conversation. Very enjoyable and insightful evening – I look forward to being involved in the 2019 initiatives."

“A thank you to Armstrong Wolfe for organizing the COO forums. I look forward to discussing key topics in the industry with peers at other organizations, as well as gaining the perspective from your sponsor. It’s a great platform for further building the COO network, so we can coordinate on initiatives important to us.”

"At Societe Generale, we recognize and value what diversity brings to an organization, and we’re happy to partner with WCOOC to foster diversity and inclusion throughout the financial services industry. We believe that by continuing to seek out ideas and opinions from those that are different from us, we can build on stronger foundations."



With the effect of Covid-19, we are going digital. Our executive networking forums will now be running as online conference calls to our COO community.

If you would like to get involved please take a look at our Covid-19 response brochure.

"Thank you for arranging. It was a helpful, informative discussion and I was definitely virtually applauding."

"Great call tonight – very interesting and really enjoyed being able to connect with other women in the COO community. The format really worked for me."

'' I must say that issue #3 is very impressive. It is not often that I read 3 articles from a single issue of a trade magazine....but I did so in your latest issue. The whole thing is very impressive, professionally done, good choice and variety of articles.  Congratulations. ''

Global COO, MD

For initial enquiries, please contact our UK headquarters during GMT business hours.

+44 (0) 203 664 8863