Find your brand. Build your confidence

Cressida Hamilton

Executive Coach, Armstrong Wolfe

Having a clear personal brand and being able to confidently communicate that brand to others is a necessary skill in today’s world. It enables you to grow your self-belief, build a set of allies and sponsors who can help you advance your career and truly differentiate yourself in a competitive environment.

We are delighted to launch our new coaching programme “Find your brand, build your confidence” which is specifically aimed at women at the Vice President, Senior Vice President and junior Director level at who work within COO, business management and project management functions.

Being successful in the Chief Operating Office requires you to have credibility and influence. A key enabler of this is having a strong personal brand which can be a clear differentiator in large organisations. Additionally, you need confidence. Confidence to be true to yourself. Confidence to speak up for what you believe in. Confidence to advocate for yourself and have your own back.

Creating a compelling personal brand and having the self-confidence to live that brand can be a challenge for many women in the corporate world. As a result, they feel unable to be their true selves in the workplace, they are underutilised and sometimes undervalued, and they don’t fulfil their potential. This is a loss for the individual but also for the organisations who don’t recognise this ever-increasing situation, support the women in their organisation with it and enable them to thrive and flourish in the company.

Coaching Programme Overview

If you want to find practical ideas and take your profile and visibility to the next level, then this coaching programme is for you. It will help you build the skills you need to help you build your self-belief, build your brand and be more impactful in your organisation.

With the unique combination of individual coaching, group coaching and training and mentoring this programme differs to traditional training courses or workshops.

The programme is designed to be entirely tailored to your needs and affords you the ability to work through the individual challenges you face and receive coaching from Cressida in a one-on-one environment but also in a group coaching environment.

Receiving group coaching alongside others in your organisation can be a helpful way of learning the tools and techniques, working with like-minded women who are in a similar situation to you and creating a group of allies whom you can rely upon for support throughout your career.

Coaching is proven to increase your chances of success significantly more than traditional classroom-based training or even interactive training alone. In addition, you get the benefit of Cressida’s 26-year career in financial services as she mentors you throughout the entire time you are on the programme.

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